I’m currently Product Design Manager at Accenture Songin Amsterdam, leading a team of designers and high-profile client projects.
For 13+ years, I have been designing mobile and web products in-house for startups, scale-ups, and clients.
Previously, I was designing at Messagebird, B2B SaaS Product, helping to shape the way businesses talk to their customers.
At BUX I was designing a trading & investing apps feel less like Wall Street and more like something your friend could explain over coffee.
At Neocles fashion e-commerce SaaS application, bringing order to B2B chaos.
At Huddle strategic design consultancy, I honed the craft of strategic design, equipping ING Bank teams with design thinking methods to drive innovation and problem-solving.
At TUMO Center for Creative Technologies a school at the intersection of design and technology, I worked on the gamified educational platform, digital experiences, and all things design in-house.
Areas of Expertise Design Leadership UX Strategy Facilitation Strong Product Thinking User research / Usability testing Designing / Prototyping UX Design / UI Design Information Architecture Interaction Design Mobile & Web Platforms
I am passionate about driving the full design process at both strategic and executional levels.
I focus on aligning business goals with user needs, ensuring the team applies the right research methods, and facilitating ideation workshops that bring cross-functional stakeholders into the design conversation.
My role is not only to deliver excellent outcomes, but also to create the environment and processes where designers and developers can collaborate effectively to bring user-centric, pixel-perfect solutions to life.
